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Channel: Branding – Taan Worldwide
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Time for marketers to stop talking about branding

Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they’re right. The word “branding” itself has no more...

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Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an online...

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The Future of Betterment

We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide...

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Co-branding in the healthcare marketplace

Taan member Franklin Street has a great blog on this topic: Co-Branding Opportunities and Brand Valuation

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The Art of Brand Stories – Taan Global Talks

Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their...

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