Time for marketers to stop talking about branding
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they’re right. The word “branding” itself has no more...
View ArticleGetting your brand found online
There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an online...
View ArticleThe Future of Betterment
We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide...
View ArticleCo-branding in the healthcare marketplace
Taan member Franklin Street has a great blog on this topic: Co-Branding Opportunities and Brand Valuation
View ArticleThe Art of Brand Stories – Taan Global Talks
Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their...
View Article
More Pages to Explore .....