Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their audiences.
Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with their customers, with limited success. Often corporate leadership misses the mark through lack of empathy and embracing true experiences that speak to the heart and mind of the audience.
Listen to Gordon Hochhalter, Head of all creation at art-of-it.org, discuss some of the essential elements that are often missing in powerful storytelling.
http://taanglobaltalks.libsyn.com/building-a-community-through-storytelling
